Turn expert ideas into products people pay for — we validate first
The problem and its solution
Most products start in slide decks. Most budgets disappear there too. We’ve watched smart experts build for months before anyone tried to pay. We’re not okay with that.
For almost four years we shipped builds for early founders. The lesson was blunt: don’t code before value. So we moved from a dev shop to a zero-to-market studio. Same skills research, design, development but now we insist on validation.
We use AI only where it actually speeds things up. The same operator mindset powers our own product, PlanEat AI
How it works
Customer interview
.avif)
CVP Canvas
Feature prioritization
.avif)
Design & Development (MVP)
.avif)
First traction (right-sized marketing)
- B2B: LinkedIn
- B2C: ASO + micro-influencers
.avif)
Unit economics & fundraising pack
Validation
Product Strategy
Delivery
Validation
View the case study based on this flow
PlanEat AI
PlanEat AI is a smart mobile app that helps users manage their diet effortlessly by generating meal plans tailored to their tastes, habits, and goals.
More builds
Testimonials
Why founders choose us?
Because we refuse to waste your runway. We start at the kitchen table with your users, not in a pitch deck. We translate their words into a value proposition, cut your idea to the smallest useful thing, and build that cleanly.
Then we put it in front of real people and read the signals together. If the signals are weak, we adjust. If they’re strong, you’ve got an MVP and a fundraising-ready packet
Market Potential Snapshot — TAM / SAM / SOM + CAGR
You get: a 2-page PDF (assumptions, numbers, sources, CAGR, risks, next steps)
Meet with a specialist
